McIntosh Thoughts

Sheets Resume founderExec tech recruiterFired 3 times

Who gets hired, who gets paid, and who's rigging it.

A free weekly newsletter on the job market, the politics behind your paycheck, AI at work, and what it actually takes to build a business. Written by the guy who's been the employee, the founder, and the recruiter.

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Free. Weekly. One click to unsubscribe, and I'll only cry a little.

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McIntosh Thoughts logo: an apple shaped like a glowing lightbulb
It's an apple. It's a lightbulb. It's both. Keep up.
150K+readers on the list
#1AI resume builder on Google
#309Inc. 5000, 1,849% growth
$5M+raised, then exited in 2025
2xTechstars Boulder alum
01What I write about

Four beats. One question: who benefits?

Most coverage of work and money is either doom or delusion. I follow the incentives instead, because once you see who set up the game, the rules stop looking random.

from the hiring desk

The job market, unspun

Hiring news from someone who runs live executive searches. What the jobs report actually says, why your application died in six seconds, and which "AI layoffs" are just regular layoffs with better PR.

  • Ghost jobs are a feature, not a bug
  • The jobs report, translated from Bureau into English
  • What "we went with another candidate" is covering for
politics, but useful

Politics and your paycheck

Policy where it hits workers, families, and small business owners. Health insurance that chains you to a job, housing costs that eat every raise, and the paperwork wall between you and starting something. Opinions included, receipts attached.

  • Your health insurance is a leash
  • Rent is a wage cut nobody voted for
  • Small businesses don't need speeches. They need fewer forms.
no hype, no doom

AI at work

What AI is really doing to jobs and companies, seen from inside the hiring process and from someone who builds AI products. Which roles are getting eaten, which are getting promoted, and how to end up on the right side of the spreadsheet.

  • AI isn't taking your job. A budget meeting is.
  • The roles I'm seeing vanish (and the ones paying more)
  • How to use AI so you get promoted, not replaced
scar tissue, shared

Building things

Lessons from taking a bedding company from a cold Denver warehouse to $1M a month and an exit, and from building the #1 AI resume builder on nights and weekends. The parts that don't make it into the LinkedIn post.

  • What I'd do differently with $5M of other people's money
  • Marketing with no budget (it's mostly being funny)
  • What selling your company actually feels like

Smarter about work in five minutes a week.

No paywall. No "10 power words that will transform your career." Just the stuff nobody explains, explained.

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02Inside an issue

Short enough to read standing up. Sharp enough to argue about.

Every issue follows the same five-part shape, so you always know where the good stuff is.

  1. The Take

    One big idea, argued properly. Expect a position, not a both-sides shrug.

  2. The Number

    One stat that explains more than it should, with the source linked.

  3. From the Hiring Desk

    What I'm seeing in live searches this week. Who's hiring, who's freezing, who's lying about it.

  4. The Play

    One thing you can do this week. A rewrite, a script, a move. Not inspiration. Instructions.

  5. The Bit

    Something dumb and delightful, because it's been a week.

From: Colin McIntosh · McIntosh Thoughts

Your boss isn't replacing you with AI. Your boss's boss is.

1
The TakeWhy "AI efficiency" announcements land right before earnings calls, and what that tells you about which jobs are actually at risk.
2
The NumberThe gap between job postings and actual hires, and why it's the most useful stat nobody reports.
3
From the Hiring DeskThree VP searches this month. Two asked for "AI fluency." Here's what they meant.
4
The PlayOne line to add to your resume this week that makes you look like the person doing the automating.
5
The BitA job posting asking for 10 years of experience in a tool that launched in 2023.
The house rules

How this newsletter works

Part economics class, part rebellion, part stand-up set. Here's the deal I'm making with you.

1.

Follow the money

Every take starts with one question: who benefits? Usually the answer explains everything.

2.

Receipts or it didn't happen

Data, sources, and what I'm seeing in real hiring. If I'm guessing, I'll say I'm guessing.

3.

Punch up

The powerful get roasted. The reader never does. Neither does the person just trying to make rent.

4.

Trust the reader

No platitudes, no hand-holding, no "it's complicated" as an excuse to say nothing.

5.

Make it fun

Economics doesn't have to be dismal. If an issue bores you, that's on me.

Rule 6: no em dashes. Don't ask.

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Not a headshot.
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Denver Business Journal, 2021
03The story

Fired three times. Then it worked.

I've been on every side of the table. That's the whole reason this newsletter exists.

  1. Fired from Bridgewater, then twice more

    Five months out of Emory, Bridgewater Associates let me go. Then two more jobs after that. It felt terrible. It was also the best education I ever got in how hiring decisions really get made.

  2. Built Sheets Resume on nights and weekends

    A Reddit post giving away resume advice turned into a free tool, then into the #1 AI resume builder on Google. Millions of job seekers later, it still surprises me.

  3. Sheets & Giggles: zero to $1M a month

    A bedding company built on bad puns and good fabric. $5M+ raised, Inc. 5000 #309 with 1,849% growth, Good Morning America, two rounds of Techstars, and an exit in 2025.

  4. Executive tech recruiter at Riviera Partners

    I sit on the hiring side for a living. I see which candidates get the yes, which companies are quietly freezing, and how AI is changing who gets hired.

The rules of work are being rewritten by people who have never had to follow them. I'm here to translate.

04Fresh off the press

Latest from the blog

Every issue lands here too, so you can read, share, and argue with it in public.

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Washington, DC
05Who's writing this

Colin McIntosh

Executive tech recruiter at Riviera Partners. Founder of Sheets Resume and Sheets & Giggles (Inc. 5000 #309, exited 2025). Two-time Techstars Boulder alum. Emory Goizueta, where I studied economics under a Reagan-era economic advisor and came out believing markets are powerful and also very easy to rig.

Now based in South Florida, advising local companies on AI, building too many websites, and asking too many questions about who's getting paid.

06Fair questions

Before you hit subscribe

Is it really free?

Yes. No paywall on the newsletter. Job searching and running a small business are expensive enough already.

How often will I hear from you?

Once a week. Short, skimmable, and only when there's something worth saying.

Is this political?

Yes, in the same way your paycheck is political. I write about policy where it touches workers and small business owners: healthcare, housing, taxes, regulation, AI. Expect real opinions backed by real data. Expect to disagree with me sometimes. That's healthy.

I signed up for Sheets Resume. Why am I getting this?

Because your career doesn't happen in a vacuum. The job market, the economy, and AI are all shaping your next move, and this is where I break that down. If it's not for you, one click and you're out. No hard feelings. Some feelings.

Will you sell my email?

No. Never. I've been on the receiving end of enough spam to know better.

Can I send you a question or a story?

Please do. Email colin@sheetsresume.com. The best reader questions become issues (anonymized, unless you want the fame).

Last chance. Okay, not really.

Think for yourself. Get a little help from me anyway.

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Free, weekly, and written by an actual human with opinions.